VicTrack Christmas Ecard

Animated Christmas Ecard.

‘Twas weeks before Christmas, when all through Melbourne
Businesses slowed for the holidays, this was a given
Greeting cards were posted by Auspost with care
In hopes that they will reach dear ones everywhere.

Victrack commissioned The Wizarts to develop a Christmas Ecard which could be sent to their clients and colleagues. The company had requested for an animation that was cheerful and heartwarming in time for the end of year holiday season. It was a bonus as well if their business could be incorporated into the animation.

Without further a do, our team explored several ideas which were presented to the client. Victrack selected a favourite of the presented ideas and The Wizarts set to work bringing the idea to life. As the Christmas Ecard required to be view-able online and across different platforms, it was animated using Adobe Flash. The animation used both frame by frame and tweening functions of the program. It was injected with lively backgrounds, bright colours and holiday jingles; all in the spirit of Christmas.

The Christmas Ecard was both a hit with Victrack and their clients.

VicTrack is a State-owned business enterprise with an independent Board and plays a pivotal role supporting the Victorian Government to provide improved public transport outcomes without relying on government funding. As a custodial owner of Victoria’s railway land and infrastructure, it was a good idea to be kept in the minds of many. This animation was an easy way to do just that.

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