The Tulla Sydney Alliance – Business Cards were part of a compete new branding for a large scale project that was in conjunction with: Vicroads, Thiess, PB Parsons Brinckerhoff and Hyder. The project was the construction of the M80 Ring Road upgrade that delivered the Calder Freeway to Sydney Road section of the M80 Ring Road upgrade.
This large scale project needed a name and a recognising image so that it could be identified with the suppling industries involved and the public.
The new name was to be the Tulla Sydney Alliance.
The brief was to keep the logo in a text based form and corporate. The typography that the Wizarts created was simple, clean and unique. The colours used were selected from a detailed manual that was provided by VicRoads.
The new logo was used on a large range of mediums. To mention some: Stationary, Maps, Intranet template, Brochures, Advertising, Signage, TV, Corporate manuals, Clothing, Helmets, to name a few.
The Wizarts proudly designed this logo and assisted in these projects to keep a consistent brand image for the Tulla Sydney Alliance project.
The business cards were printed on a 400 gsm art board with a double sided matt laminate to protect the business cards and give them a silky satin feel to the touch.