Transurban/CityLink approached The Wizarts to create some artwork for their Moonee Valley Festival Road Safety Campaign. The campaign involved campaign tips for motorists, cyclists, pedestrians and/or people that travel on public transport and the continued development of the Road Safety Plan, which greatly enhances the safety of all road users within Victoria.
Transurban/CityLink required a set of four A2 posters and corresponding colouring sheets to compliment the theme of the festival and also gather attention from a younger audience. The festival believed in educating even children and teens with tips on road safety.
The posters had to be able to hold a lot of information while still being legible and attractive to festival goers, while the colouring sheets needed to be appealing to children of all ages.
The road safety campaign colour-in sheets for children were well accepted by the crowd. These sheets were used to further inform the public of safety on our roads; they were specially used to educate children from a young age about road safety.
We’re very happy to report that the campaign went well.