Transurban/CityLink approached the Wizarts to create some artwork for their Moonee Valley Festival Road Safety Campaign. The campaign involved campaign tips for motorists, cyclists, pedestrians and/or people that travel on public transport and the continued development of the Road Safety Plan, which greatly enhances the safety of all road users within Victoria.
Transurban/CityLink required a set of four Children’s Colour Pages that would accompany the exhibition stand. A2 posters and Banners were also designed in a similar theme so as to match the corresponding theme of the stand. The posters and banners were clearly on display to gather attention from the younger audience at the event. The Transurban exhibition stand’s key purpose was to educate even children and teens with tips on road safety in Victoria.
The Children’s Colour Pages were used as part of a further way to inform the public on safety on Victorian roads. Especially educating children from a young age.
The campaign went well and Transurban had an abundance of excellently completed artworks submitted for the event.
Children’s Colour Pages like this can be used to assist busy parents. Getting the kids to do a colour-in page will free up the parents attention to look further into your business or service. These devises can also extend your message when the kids take home your marketing message.
Having a competition for the best artwork can also add more fun and attention to the day.