Offset – Lithographic Printing

When most people think of commercial printing of books, magazines, flyers, brochure, business cards, catalogues, etc. they are thinking of “offset lithography printing”.

Offset printing often referred to as lithographic or ‘litho’ print opens up more possibilities for larger or more complex printing jobs. It also allows for a wider range of paper stocks and finishing techniques to be used. Offset Printing is suitable for large quantity printing because it is the most cost effective way to print.

At The Wizarts, based in Ringwood East, in the eastern suburbs of Melbourne, we are providing advanced and competitive four-color printing solutions. Our core proficiencies lie in the prompt development, printing and delivery of premium quality brochures, booklets, posters, letterheads, business cards, postcards, packaging materials, flyers, folders, stickers and other printed peripherals.

Our friendly Wizarts team are happy to help you using a combination of advanced printing technologies and expertise which results to cost-effective, streamlined and premium quality printed output. In our years in the industry, The WIzarts specialise in pre press graphic design. We have vast experience that assures customer satisfaction with regard to every printing project from the design, printing, distribution up to excellent post-printing assistance.The Wizarts will ensure that your print materials will work in a marketplace better than your competitors. Having a grounded pre press knowledge ensures we can choose and take advantage of the best possible print procedures.

Whether you are a designer, printer, or just want to print your company newsletter there are a few terms you need to know. One of them is Lithography. The name lithography comes from lithos, stone, and graphia and was invented in Prague by Alois Senefelder around 1796. Lithography is best described as a planographic process; this is nothing more than a process for printing from a smooth surface, called a plate, to a substrate (generally paper). In Mr. Senefelder’s day lithography transferred the ink directly from the stone or plate to the substrate. Today lithography is generally called Offset or Offset Lithography; both of these terms refer to the same process.

In the offset lithography printing process, the image to be printed is rendered or etched onto a flat surface, (the plate) such as a sheet of aluminium, plastic, or zinc. Next the image is transferred to a rubber roller, and then finally to the substrate. The process is quite a simple process and it is based on the elementary principle that oil and water do not mix. There are a few steps in converting your image/text into a printed page.

In lithography the plates have a roughened texture and are coated with a photosensitive (light sensitive) emulsion. This emulsion is a suspension of two chemicals that cannot be mixed together. Plates are made one of two ways: Exposure from light source with film on top of the plate, or using a machine that exposes the plate, using lasers directly from the computer (CTP).

Either way creates a photographic negative of the desired image, releases the emulsion, and transfers a positive image to the emulsion. The emulsion is then chemically treated to remove the unexposed portions of the emulsion. This final step is similar to developing film at a photo lab.

When the printing plate is made, the printing image is rendered grease receptive and hydrophobic, or water repelling. The non-printing areas are rendered hydrophilic, or water attracting, and ink repelling. On the press the plate is mounted on the plate cylinder which as it rotates, comes into contact first with the rollers wet by a dampening solution or water, which adheres to the rough, or negative portions of the image. Then the plate comes in contact with the roller coated with ink, which adheres to the smooth, or positive portions of the image. If this image were directly transferred to paper, it would create a positive image, but the paper would be moistened. Instead, a cylinder covered with a rubber surface, called a blanket, is rolled over the plate. The blanket squeezes away the water, and picks up the ink. The cylinder is then rolled over the paper, transferring the ink. Because the image is first transferred to the blanket cylinder, we call this process “offset lithography” because the image is offset to the drum before being applied to the paper.

One major advantage of the lithography is that the soft rubber surface of the blanket creates a clear impression on a wide variety of paper surfaces and materials. Lithography printing is easily recognised by its smooth print, as well as by the lack on any impression or ring of ink or serrated edges that are characteristic of letterpress or gravure printing.

Lithography has equipment for short, medium, and long press runs. Sheet-fed and web presses are both used in lithography. Sheet-fed lithography is used for printing advertising, books, catalogues, greeting cards, posters, packaging, direct mail inserts, coupons, and art reproduction. Many sheet-fed lithography presses can ‘perfect’, print on both sides of the paper, in one pass through the press. Web lithography is used for newspapers, preprinted newspaper inserts, advertising literature, catalogues, books, and magazines.’

For more information on creative printing
Email us or call today on 8833 7225
or visit us personally at our Graphic Design Studio in Ringwood East, the Eastern Suburbs of Melbourne.Contact us today and see just how easy we are to work with.