Corporate Identity are the distinctive characteristics or personality of an organisation, including corporate culture, values, and philosophy as perceived by those within the organisation and presented to those outside.
Corporate identity is expressed through brand name and logo used by the organisation, and the design of communication marketing materials. The creation of a strong corporate identity also involves consistency in the organisation’s actions, behavior, products, and brands, and often reflects the mission statement of an organisation. Who are you? What market are you in? Who is your target audience? A positive corporate identity can promote a sense of purpose and belonging within the organisation and encourage employee commitment and involvement in order to reach the target audience and create sales.
Spending time in researching, designing, and execution of a new corporate identity is extremely important to your company.
A corporate identity is the physical manifestation of the brand. In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand, commonly know as a Corporate Identity Manual or Style Guide.
Strong Brand Image makes you stand out from your competitors. That’s why your company logo is the most crucial visual statement of your company. It is the first impression that you make, before you have even performed a service or sold your product.
The Wizarts can help you define or redefine your company values, perception & personality. We design effective and creative logo and branding to connect your brand with your users, and once defined, we can produce logo and branding design guidelines to ensure consistency across all elements: starting with business card, stationery, signage, brochure, advertising, website, or any other types of marketing materials.
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For more information on creative corporate identity design
Email us or call today on 8833 7225
or visit us personally at our Graphic Design Studio in Ringwood East, the Eastern Suburbs of Melbourne.Contact us today and see just how easy we are to work with.