Cortex Counselling and Consulting first approached The Wizarts to have a new logo designed, prior to producing stationary and marketing material. The business was a start up that specialises in psychology and counselling in the eastern suburbs of Melbourne. Cortex Counselling & Consulting brochure was one of the marketing materials produced.
Cortex, needed a clinical corporate design that would be clearly identified by general practitioners when they needed to refer patients to experts in the field of psychology.
The Wizarts first designed the Cortex logo and then commenced their stationary items along with this DL brochure. The DL brochure was to be a very brief but to the point marketing device that communicated key areas of business that Cortex specialised in. This was done in the way of dot points that prompted thought to key areas of service that a busy GP could easily see at a glance. Being a small brochure DL size (100mm x 210mm) also made it effortless for the GP to keep on hand or stand on a counter or wall rack.
The brochure was printed on a heavy 400gsm stock with a matt cello coating over both sides to reflect the quality and professionalism of cortex’s service.