The Fusion and Force EDM was created for AEG Powertools, a branch of TTI Australia. This EDM or email marketing campaign was distributed via email. The target of this email would be subscribers to the AEG brand. The EDM aims to bring attention to AEGs new Fusion Brushless powertools and Force Lithium Ion batteries.
Inline with AEGs bold and dark brand, The Wizarts used supplied imagery to create impact even on a small screen. We also used design skills to build the layout of this Fusion and Force EDM. Firstly, there was a lot of content required in the campaign. With EDMs, you are not limited to the amount of vertical space. As a result, we were able to give each piece of information its due attention. The Fusion and Force logos each sit above a tagline and description. You are greeted with a video option for quick information consumption. The text is legible for small screens and the option to find out more is made available.
To sum up, The Wizarts have used all content and imagery supplied and designed an email marketing campaign that is both impactful and informative.
Changing times call for a change in technique
In recent times, marketing is done in a more direct approach. Although certain marketing material are still available, the bulk of advertising is now done online. For example, where we find newspaper ads in the past have now been replaced by ad boxes on websites. Email marketing campaigns allow you to reach out to your target market directly. The target market is already interested in your brand. Therefore, it’s time to keep them invested.
This level of care and attention is why the Wizarts is trusted to look after the EDMs for AEG, a high profile business that has a lot riding on its reputation. Having said that, no matter what size business you are, the Wizarts will adopt the same professional care and design skill for your business.
Feel free to contact us and discuss your advertising needs today!