Silverback Cargo Care Logo design
Silverback are a large company that offer products and services to the shipping and freighting industry globally.
Their brief to The Wizarts for a new logo design was to simply show that their products ensured “care” in the industry – often an impression of lacking in care comes across with freighting companies. Silverback’s bold new marketing campaign would change this perception from their point of view.
The Wizarts designed a Silverback Gorilla that reflected obviously the name of the business and show strength and confidence. Yet the Gorilla parent reflected a huge amount of care with the graphic of a precious cargo – a baby Silverback. The catch line “cargo care” linked in by colour with the baby Silverback helped visually support the message.
Printing of all stationary items, catalogues, brochures, posters, signage, promo merchandise etc, etc. The Wizarts helped put together all the marketiing devices for the company. Care was ensured with the managing of all print, web and signage. Across all offices Australia wide.