Paradigm 180 Logo
The Paradigm 180 logo was developed for the company Paradigm 180, a professional real estate educational company. The company specialises in teaching and training agents with tools and techniques to give them the edge in the real estate industry. With many years of experience in the real estate industry, this company is able to provide succinct and reliable advice to upcoming agents and agencies.
When The Wizarts were commissioned to design and develop marketing collateral for Paradigm 180, it was from the birth of the business. Designing the logo is ultimately the initial project and is one of the most important foundations for the brand image of a company.
The word ‘Paradigm’ means the theory of knowledge and the elements in the logo, namely the arrow with 180, represented a turn around of thinking from a completely different angle. Something a lot of people in the real estate industry may need to do to have an edge over their competition.
Colour was also a key part of the process. Indigo symbolizes wisdom, self-mastery and spiritual realization, while green is also the colour of growth, spring, of renewal and rebirth. Both colours lend themselves to the company message. The design also needed to represent and fit well within the branding of businesses in the real estate industry.
Designing logos can be a difficult prospect for some people because design can involve a lot of different personal preferences, from the client and the designer. Often we are approached by clients who have been working with another design company and have become exhausted with an unsatisfactory looking logo design. At the Wizarts WE LISTEN to the clients needs and preferences and keep this in mind when designing your new logo to achieve a successful visual identity to market your business.