The Wizarts were approach by a company based in France, who required a new primary brand image that would represent the 4 divisions of their business: Hotels, Restaurants, Services and Real Estate. They were looking for an alternative design and is why they chose a design studio from Australia, rather than a locally based French studio. The whole process went extremely smoothly considering the communication was done across the globe.
An import device when updating or creating a new brand image is the style guide / corporate identity manual. The purpose of this device is to clearly indicate the correct use of the logo; how and how not to incorporate it across all visual marketing material.