Cortex Counselling and Consulting first approached the Wizarts to have a new logo designed, prior to producing stationary and marketing material. The business was a start up business that specialises in psychology and counselling in the eastern suburbs of Melbourne. Cortex Counselling & Consulting Stationary was one of the marketing materials produced.
Cortex, needed a clinical corporate design that would be clearly identified by general practitioners when they needed to refer patients to experts in the field of psychology.
The Wizarts first designed the Cortex logo and then went onto develop secondary branding that would be incorporated across all stationary items. This secondary branding involved a complimentary choice of typography and layout with a subtle screened backed watermark graphic that was taken from the logo. A section of it was used and used at a very large size.
The letterheads and with compliments slips were printed on a 100gsm laser bond that is suitable for running through laser printers and inkjet printers. This choice of printer compatibility stock is vital for businesses to be able to over print their final stationary.