Cortex Counselling and Consulting first approached the Wizarts to have a new logo designed, prior to producing stationary and marketing material. The business was a start up business that specialises in psychology and counselling in the eastern suburbs of Melbourne. Cortex Counselling & Consulting Business Cards were one of the marketing materials produced.
Cortex, needed a clinical corporate design that would be clearly identified by general practitioners when they needed to refer patients to experts in the field of psychology.
The Wizarts first designed the Cortex logo and then went onto develop the secondary items. One of the most common stationary items that nearly all businesses require is a business card. The business card needs to professionally represent the integrity of the business and is often one of the first branding items that a client will see.
Cortex’s business card was designed to carry through the same unique branding as done with their other stationary products. The Wizarts chose to print these on a thick 100 percent recycled stock that had a slight embossed paper texture. The reverse side of the business card could be used for writing down appointment times and dates for patients.